TRENDS and impact on your Business
Wow-Pow-How-Now Spotten van opportunities /kansen in de markt Is er behoefte aan mijn product? Creëren van kansen Onderzoeken van de behoefte van de klant Marktonderzoek, Interviews, enquêtes
DESTEP
Trends en Ontwikkelingen Macroniveau: trends en ontwikkelingen in de maatschappij. vb vergrijzing, duurzaamheid Mesoniveau: de markt van jouw bedrijf. Drie spelers: Klant Concurrent Spelers in de bedrijfskolom Microniveau: je eigen bedrijf. Vb bedrijfscultuur, kernwaarden, missie, visie, ambities en identiteit van jouw bedrijf
SWOT analysis
Trend: Family – Changing roles Dads are taking on many more domestic duties Women are becoming the primary breadwinner
Changing roles - Creates Business
Family – The Childfree Life
Childfree Life – Creates Business Couples only resorts
Pets as Family Substitute kids (related with Childfree life)
Pets as Family – Creates Business 7 flavors Peanut butter for birds
Solo Living Postpone couplehood Living apart together Divorce
Solo Living – creates business To help solo travelers socialize, KLM have used apps to help customers select a seatmate based on social profiles.
The circular economy Design out waste Everything within the economy has value Design with disassembly and reuse in mind Differentiate between consumable and durable components Find ways to reuse materials across the value chain Eliminate toxic chemicals Fuel the system with renewable energy Build resilience through diversity Think in systems, taking into account how one action will impact the whole
What’s driving the circular economy (Macro level) Looming resource shortages Skyrocketing commodity and energy costs Better technology Government pressures New consumer notions of value and materialism Access over ownership
The Circular economy – creates business Selling temporary ownership
The Circular economy – creates business Facilitating secondhand sales DarpDecade – Tinder for closets
The Circular economy – creates business Designing for circular use Google Project Ara
Technology Trends Mobile is the Prime Screen
Technology Trends Do you speak visual?
Opdracht – een gedeelte van je ondernemingsplan schrijven Identificeer 3 trends op Macro niveau van belang voor jouw onderneming. Hoe ga je die verwerken in marketing uitingen? Help elkaar, ga als intervisiegroepje bij elkaar zitten.
Inspiratie voor de workshop “Trends” http://trendwatching