Page  1 Agenda  Blok 1 - Evolutie van Cloud Computing  Blok 2 - Definitie van de Cloud  Blok 3 - Hoe, waarom? Voordelen en Nadelen  Lunch  Blok 4 - Marktontwikkelingen  Blok 5 - Privacy, security, continuiteit, valkuilen  Blok 6 - Mobiliteit en samenwerking  Blok 7 - Business Case  Vragen en discussie

Page  2 Blok 4 : Marktontwikkelingen  Waarom is gaat de groei nu zo hard?  In welk segment bevindt zich groei?  Welke gevolgen heeft een dergelijke groei voor spelers?  Wat zijn de drivers voor deze markt? Ruud Ramakers Cloud Computing Introductie

Page  3 Doelstelling  Inzage in marktontwikkelingen van de cloud  Beschrijving van de drivers voor die ontwikkeling  Paradigma shift in ontwikkeling functionaliteit door de cloud Ruud Ramakers

Page  4 Fases of the market

Page  5 Market research KPMG Gartner Dataquest predicts that SaaS will constitute just 16.7 percent of the total ERP market by Inside the CRM-industry Gartner expects SaaS revenu will be 4 billion dollar in 2014, 32 procent of the total revenu in the CRM Market.

Page  6 SaaS Cloud gebruik 6 Heliview ABN Amro 2012

Page  7 SaaS Cloud gebruik Heliview ABN Amro 2012

Page  8 SaaS Cloud gebruik Heliview ABN Amro 2012

Page  9 SaaS Cloud gebruik Heliview ABN Amro 2012

Page  10 SaaS Cloud gebruik Heliview ABN Amro 2012

Page  11 SaaS Cloud gebruik Heliview ABN Amro 2012

Page  12 By Shane O'Neill | wednesday, april Forrester's report predicts that the global market for cloud computing will leap from $40.7 billion this year to more than $241 billion in 2020

Page  13 Market research KPMG

Page  14 SaaS & Cloud market 2010 Merrill Lynch: The cloud computing the cloud computing market to reach $160 billion by 2011 The estimate includes $95 billion in business and productivity applications IDC, By 2012, nearly 85% of net-new software firms coming to market will be built around SaaS service composition and delivery; by 2014, about 65% of new products from established ISVs will be delivered as SaaS services. July SaaS Revenue to Grow Five Times Faster Than Traditional Packaged Software Through 2014, IDC Finds Gartner 50 % current (2009) ISV’s are broke 2012

Page  15 Servermarkt 2010 The number of physical servers in the World today: 50 million.50 million At 10 VM's per physical host that means about million virtual machines are being created per year or 273,972 per day or 11,375 per hour 50 + percent of the 8 million servers sold every year end up in data centers STAMFORD, Conn., April 7, 2011 Gartner— The market is poised for strong growth with worldwide IaaS forecast to grow from an estimated $3.7 billion in 2011 to $10.5 billion in 2014.

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Page  19 Servermarkt

Page  20 Gartner

Page  Transformatie

Page  22 Cloud Computing Stimulates Transformation Of traditional Value Contribution Cloud enabler Cloud builder Cloud VAR Cloud Broker Cloud Infrastructure provider SaaS Provider Cloud Integrator Business Transformation Pure ISV Pure Consulting Model Hosting Provider Model Forrester

Page  23 Cloud Computing Stimulates Transformation Of traditional Value Contribution Cloud enabler Cloud builder Cloud VAR Cloud Broker Cloud Infrastructure provider SaaS Provider Cloud Integrator Atos, Cap Gemini, CSC, IBM, HP helping to build private clouds Software tools and hypervisors, Cordys, Rightscale Atos, T-Systems, Fujitsu, Rackspace, provide virtual private clouds Reselling Google Apps Caase.com Atos, Fujitsu, IBM, NEC, integrating between public and private clouds PAAS providers, like Cordys, force.com, servoy Getronics/KPN Approaching a Broker service Model Forrester

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Page  25 PaaS-landschap

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Page  27 SaaS

Page  28 Ruud Ramakers Applicaties worden gebouwd om content i.p.v. applicaties die worden gebouw voor content

Page  Gartner Says North America to Account for 64 Per Cent of SaaS Revenue in 2011 In Western Europe, SaaS Revenue to Reach $2.7 billion, Up 23 Per Cent from 2010

Page  30 Mobiel SaaS 30 Wireless Enterprise Strategies: “The SMB market for mobile SaaS is already expected to reach $3 Billion in 2011 and increase to $16.6 billion in 2016, sustaining 29.5% compound annual growth (CAGR) over five years.

Page  31 Exercitie  Werk in groepjes uit wat de drivers zijn voor de cloud voor uw organisatie?  Waarop baseert u een investering in de Cloud? Ruud Ramakers

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Page  33 Samenvatting blok 4 Ruud Ramakers Markt is point of no return gepasseerd 1 Alle segmenten zitten in ontwikkeling 2 Introductie hangt af van innovatie 3 IaaS wordt steeds goedkoper 4 Paradigma shift in applicatie ontwikkeling 5

Page  34 Vragen : 1.Welke segmenten zijn het meest gevoelig voor Cloud? 2.Welke markten gaan het eerst open? 3.Welke applicaties worden het eerst geïmplementeerd en waarom? 4.Wat is de trend en waarom heeft dit grote gevolgen? 5.Welke nieuwe type spelers zijn te verwachten? 6.Wanneer vindt consolidatie op het gebied van PaaS plaats? Ruud Ramakers

Page  35 EINDE BLOK 4 Ruud Ramakers Twitter : Ruud_Ramakers, Centre4CloudRuud_Ramakers Centre4Cloud