ontwik idee - keling dag 3

goals today Develop “criteria” to help you evaluate & select your ideas Some tools from Tassouls book to help you do this Give you some tips about turning ideas into a concept Feedbackgesprek

maandag dinsdag woensdag donderdag hoofdst. 6 hoofdst. 4 hoofdst. 5 feedback!

divergeren feedbackgesprek conver. 100 ideeën 3-5 veelbelovende ideeën 1 idee exp. criteria int. criteria

again creativity about something om te convergeren moet je minstens zo creatief zijn als om te divergeren ! you define (deels) criteria !

One view of “product” development

Idea to concept (ideal)

Intuitive selection (15 minutes) Try to choose 20 ideas or clusters of ideas that are intuitively attractive You may rely on “gut-feel” You may want to set some simple criteria such as: – Interesting – Innovative or new – Inspiring or challenging – Elegant or simple

Inventorising ideas (15 minutes) For the +/- 20 ideas/clusters you have try the following technique PMI (from Edward de Bono) – Plus – what are the plus points of each idea/cluster? – Minus – what aspects of each idea/cluster might need to be improved – Interesting – what is interesting about each idea/cluster Do the whole PMI idea/cluster and then move on to the next – Write them on a new Post-it

Elaborating ideas (15 minutes) For the +/- 20 ideas/clusters you now have work as a team to elaborate each idea so that you all agree what it involves (make it more explicit

Developing criteria (15 minutes) Work as a team to develop explicit (not intuitive) criteria to evaluate your ideas – Specifications What criteria does the briefing give you (time, cost, technology, brand values, etc., etc.) that could allow you to evaluate your ideas? – Requirements What requirements other than those in the briefing would lead you to a yes/no decision about an idea (innovation, cultural fit, feasibility) – Wishes What do you as a team want to achieve (innovation, learning, experience, graduation project)? Write these down to make them your “Spec list”

Selection based on explicit criteria Alternative 1: Use your “spec list” to evaluate each idea – If it fails but your gut instinct says this is wrong, try to elaborate the idea further Alternative 2: C-Box – Try the C-Box and then do alternative 1

C-Box Feasibility EasyDifficult Innovation Very Not very

WC 3 (150 min)Technieken uit Tassoul Hoofdstuk 5 10 minIntro 75 minEvaluatie & selectie lost het idee probleem op? toetsen aan criteria 10 min Intuïtieve selectie (blz 82-84) gut feel + 3iii / elegant, simple 10 minPMI (blz 83) voor elk cluster ideeën 30 sec‘What is fun idea om uit te werken?’ 10 min feedbackgesprek met docent zorg voor aantal veelbelovende ideeën + visuals, en bereid vragen vor 10 min Expliciete evaluatie & selectie: C-Box (blz 88) 10 min Expliciete evaluatie & selectie: criteria briefing, wishes, andere criteria (eerst bedenken) 10 mindots devil’s advocate, angel’s advocate (pleidooi!) these are suggestions:feel free to choose any technique from chapter 5 (andere volgorde is ook prima) 20 minClustering 20 minCreative folder bijwerken toon oa. je besluit nav feedbackgesprek, toon oa. gekozen idee Outro

3 meest veelbelovende ideeën 3 visuele schetsen bereid enkele vragen voor neem initiatief, wees pro-actief Feedbackgesprek neem iets mee om over te praten 10 min superkort gesprek aan begin van werkgroep: als je ingedeeld bent aan eind van de werkgroep, ben je misschien al iets verder: keuze idee etc.