Het belang van Alumni Suzanne Körmeling, EP-Nuffic Special Guest: Raul Leal, Ecommerce Consultant at SDL eCommerce

2 Hoe kunnen we er samen voor zorgen dat er effectieve matches gemaakt worden tussen alumni en onderwijsinstellingen, alumni en bedrijfsleven en alumni en overheid?

3  Over het Holland Alumni programma  Effectievere matchmaking  Real time Matchmaking  Brainstorm mogelijke strategieen Programma

4  Kennis van de doelstellingen van het Holland Alumni programma  Meer begrip van de mismatch tussen internationale studenten en de Nederlandse arbeidsmarkt  Inzicht in de activiteiten die al plaatsvinden om betere matchmaking te faciliteren  Nieuwe strategieën bedacht waarmee we een betere match tussen Holland Alumni en het Nederlandse bedrijfsleven kunnen faciliteren Na dit uur heeft u:

Holland Alumni Programme Suzanne Kormeling EP-Nuffic

6  Online database > Holland Alumni & int studs  30% oud bursalen, rest zelfbetalend, exchange of andere vorm van financing  Gratis registratie: voor event invitations, updates en zoekmachine  Promotie via internationale studentenverenigingen, instellingen, Neso’s, events, online Marketing campaigns  Privacy policy: delen mogelijk met gast instelling en Neso, optin om mail te ontvangen Holland Alumni netwerk

7 Hollandalumni.nl & Careerinholland.nl

8  Exponential growth Holland Alumni network: alumni registrations (2009) -> (2016)  Broad range of alumni activities from EP-Nuffic (several departments), institutions, and local associations.  Increasing interest at ministries OCW, BZ, umbrella organisations VSNU & VH, Dutch higher education institutions and companies  Alumni are key in Study in Holland promotion, Diplomatic and Trade relations and Capacity building (from aid to trade agenda) → Need to provide an umbrella strategy & structure Reasons to start the Programme

9 I. Promotion of the relationship between the Dutch labour market and the economy; II. Study-in-Holland promotion III. Support the capacity development/From Aid to Trade agenda IV. Facilitate public diplomacy/soft power V. Collaborating and networking in thematic networks  (partly) constitutes the continuation of Make it in the Netherlands Holland Alumni programme: 5 related areas

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11 Connecting the Holland Alumni network Create better synergy between the various alumni- related initiatives More effective matchmaking between alumni and stakeholders Connect to the Dutch labour market Providing more customer-oriented Holland Alumni network services Stronger integration of lifelong alumni engagement with NL throughout the customer journey Increase the exchange of expertise on the development and maintenance of INT Alumni relations Strengthen Dutch access & influence at all levels (public, corporate, governmental) Increase (aid-to) trade, business & investment connections Promote Dutch credentials in research teaching & innovation Showcase the Netherlands as a prosperous stable & open society Objectives Strategies

12 InterestDHEIsGovernmentFirmsAlumni Strengthen Dutch access & influence at all levels (public, corporate, governmental) Attracts students & engages alumni (recruitment, enrollment, advocacy) Deploys soft power & public diplomacy to support Dutch gov’t interests Gives B2B access to the private sector (for investment, hiring & sales) Opens doors for networking; leads to personal & professional opportunity Increase trade, business & investment connections Connect to alumni-owned & managed firms Drive foreign direct investment in Dutch firms Connect with decision-makers familiar w/Dutch society & institutions Aids alumni business interests & professional success Promote Dutch credentials in research, teaching & innovation Helps recruit top students, professors, researchers & staff Leads to scientific & industrial research partnerships & funding Drives investment & sales, attracts top talent (engineers, scientists, executives) Adds value (“degree equity”) to diplomas issued by DHEIs Showcase the Netherlands as a prosperous stable, & open society Appeals to students’ “quality of life” desires Expands Dutch societal influence, values & ideals Increases flow of capital & labor, appeals to business partners & investors Encourages lifelong alumni engagement & involvement with the Netherlands

13 Stakeholder consultaties 13  26 January: International alumni expert seminar BZ  26 Januari Lunchmeeting Alumni officers Nederlandse hoger onderwijsinstellingen  28 January: Make it in the Netherlands seminar  21 March: Trainingsweek Neso Alumni Officers  22 March: Jaarcongres EP-Nuffic  April – May: Feedback group Alumni Officers DHEI

14 de Nederlandse overheid Effectievere matchmaking tussen alumni en de Nederlandse overheid  NL bedrijfsleven in buitenland consistenter betrekken  Alumni betrekken bij programmering ambassades  Platform om ervaringen te delen Ambassades-NLHOI  Hogere kwaliteit data in Holland alumnidatabase

15  Coordination: of alumni activities and initiatives to create better synergy  Vul gat in de customer journey: aankomst – vertrek  Faciliteer in het opbouwen van een netwerk in Nederland  Relatief weinig capaciteit voor career support internationals bij instellingen: career support in cruciaal Nederlandse hoger onderwijsinstellingen Effectieve matchmaking tussen alumni en Nederlandse hoger onderwijsinstellingen

16 Nederlandse bedrijfsleven Effectievere matchmaking tussen alumni en het Nederlandse bedrijfsleven

17  Career events in Neso countries  Nl4talents  Holland Career ambassador programme  Subsidy company visits NFP  Career portal (occupations on demand, employer toolkit, pathfinder) Career portal Wat doen we al?

Career portal:  Work in Holland  Key sectors  Dutch Business Culture  Job Search  How to find a job and how to apply?  Occupations in demand  Entrepeneurship  Rules & regulations (work permits, taxation matters)  Testimonials

19 Holland Alumni Matchmakers

20 A. Teamwork B. Interculturele competenties C. Flexibiliteit D. Analytische vaardigheden 1. Wat zij de belangrijkste competenties die een internationale kenniswerker nodig heeft voor de Nederlandse arbeidsmarkt?

21 B. Interculturele competenties C. Flexibiliteit D. Analytische vaardigheden Antwoord

22 2. Alumni van welke studierichtingen vinden relatief gemakkelijk een baan in Nederland?

23  Engineers Engineers  ICT specialists ICT specialists  Innovators in creative industries Innovators in creative industries  Health care specialists Health care specialists Antwoord

24 3. Wat is de meerwaarde van een international voor een Nederlands bedrijf?

25 Raul:  Ervaring in de IT  Ervaring in verschillende/internationale omgevingen  Communicatie brug om werk naar Spanje te outsourcen.  Begrip van culturele verschillen  Meertaligheid: Nederlands-Engels-Spaans. Antwoord

26  Meerdere antwoorden mogelijk 4. Via welke platforms zou u uw vacatures voor internationals aanbieden?

27  Jobportal  Cariere beurs  Linkedin  Opendagen  Job coach van de UvA Antwoord

28 A. De BRICS B. Latijns Amerika C. EU D. Verenigde staten 5. Alumni uit welke landen zijn het meest gewild op de Nederlandse arbeidsmarkt?

29 Discussie strategieën voor een effectieve match tussen alumni - bedrijfsleven