De presentatie wordt gedownload. Even geduld aub

De presentatie wordt gedownload. Even geduld aub

1 FAIRTRADE een inspiratie voor verandering. 2 FAIRTRADE Max Havelaar Content What is Fairtrade Fairtrade: worldwide results 2007 Fairtrade : results.

Verwante presentaties


Presentatie over: "1 FAIRTRADE een inspiratie voor verandering. 2 FAIRTRADE Max Havelaar Content What is Fairtrade Fairtrade: worldwide results 2007 Fairtrade : results."— Transcript van de presentatie:

1 1 FAIRTRADE een inspiratie voor verandering

2 2 FAIRTRADE Max Havelaar Content What is Fairtrade Fairtrade: worldwide results 2007 Fairtrade : results in Belgium Increased support for Fairtrade What makes Fairtrade unique? Fairtradegemeentes

3 3 What is FAIRTRADE? An international system set up to combat poverty by empowering the producers to build sustainable trade and provide a livelihood for their families – ‘Trade not aid’

4 4 FAIRTRADE Max Havelaar One mark, three pillars, many garantees

5 5 FLO E.V. FLO Cert. Licensee Fee Max Havelaar B Producer ExporterProcessor Consumer Licensee Financial flow Importer Reporting & audit on the complete chain ISO 65 : GARANTEE OF QUALITY! Control the respect of international Fairtrade Standards Set up the international Fairtrade Standards FAIRTRADE Max Havelaar Control and financement of the supply chain

6 6 FAIRTRADE Max Havelar Worldwide AFN CLAC NAP Working with farmer networks across 3 continents & 58 countries 20 Labelling Initiatives

7 7 FAIRTRADE Max Havelaar Contents What is Fairtrade? Fairtrade: worldwide results 2007 Fairtrade : results in Belgium Increased support for Fairtrade What makes Fairtrade unique? Fairtradegemeentes

8 88 FAIRTRADE Max Havelaar Global retail turnover Fairtrade products

9 99 Eur 2.3 bn retail value annualy 42% average growth rate ( ) more than products more than 800 registered traders FAIRTRADE Max Havelaar Success in the North

10 producer organisations 58 producer countries 1.5 Mio producers in the system 7.5 Mio people who benefit directly FAIRTRADE Max Havelaar Impact in the South

11 11 FAIRTRADE Max Havelaar Contents What is Fairtrade? Fairtrade: worldwide results 2007 Fairtrade : results in Belgium Fairtrade impact What makes Fairtrade unique? Fairtradegemeentes

12 12 FAIRTRADE Max Havelaar wide assortment of Fairtrade products Food (15) Bananas and fresh fruit Biscuits and waffles Candies Cocoa/ chocolate Coffee Fruit juice Honey Ice cream Jam Soft drinks Rice Sirops Sugar Tea Wine Non-food (3) Cotton/ textile Cosmetics Flowers

13 13 FAIRTRADE Max Havelaar 26% growth of Fairtrade food products % growth represents the total of food products expressed in kilograms and liters, ie: coffee, bananas, cocoa, cane sugar, tea, honey, vegetables, beer, dried fruits, fruit juice, spices, quinoa and wine. This growth figure does not include flowers, ice cream, cotton and cosmetics.

14 de consument is kiest voor Fairtrade! “ 83% van de consumenten vindt de aanwezigheid van een keurmerk een bepalende kiescriterium in hun aankoopsgedrag alsook in de keuze van de plaats van consumptie” (OIVO, 2008) “ 77% van de consumenten bevestigt hun diep interesse in eerlijke handel, oftewel een verdubbeling in amper 4 jaar tijd! “ (OIVO, 2008) “55% van de consumenten kent Max Havelaar, en bij de hoge socio-economische groepen haalt men zelfs 80% herkenning!” (TNS Dimarso, 2007)

15 15 FAIRTRADE Max Havelaar Contents What is Fairtrade? Fairtrade: worldwide results 2007 Fairtrade : results in Belgium Fairtrade impact What makes Fairtrade unique? Fairtradegemeentes

16 16 Garanteed minimum price + premium to better plan and invest (social and environmental projects, switch to organic) Improvement of the quality and creation of a sustainable production system Better organisation and well informed producers FAIRTRADE Max Havelaar Why Fairtrade?

17 17 FAIRTRADE Max Havelaar Contents What is Fairtrade? Fairtrade: worldwide results 2007 Fairtrade : results in Belgium Fairtrade impact Why is Fairtrade unique? Fairtradegemeentes

18 18 1.Fairtrade: Focus on small producers Fairtrade objective is poverty reduction : focus on small scale producers FAIRTRADE Max Havelaar The uniqueness of Fairtrade

19 19 2.Fairtrade = Three pillars of sustainability Economic, Social & Environmental Economic pillar is crucial for small scale producers / poverty reduction : Fairtrade studies the cost of production (  minimum price) Minimum price & premium include : - Cost of certification (average = 5$ US/bag of 50kg cocoa) - Cost of inputs - Cost of social&environmental sustainable farming Decent Price Sharing is also crucial : Consumer: willing to pay a higher price (10%) Producer: willing to invest in more ‘red and green’  North takes up responsability with respect to cost of increased sustainability  Small scale producers get access to international market if costs are “rewarded” FAIRTRADE Max Havelaar The uniqueness of Fairtrade

20 20 3.Fairtrade = Empowerment “ Trade not aid ” Creating better trade-environment  self-initiative Creating stronger organisations  self-service(s) Creating: - Employment (vs rural emigration) - Sound environment (vs. Monoculture, chemicals..) - Food (for the nation..), social rest, … “We never dreamed to be negotiating prices” (self-esteem) Creating credible trade-partners FAIRTRADE Max Havelaar Uniqueness of Fairtrade

21 21 FAIRTRADE Max Havelaar Contents What is Fairtrade? Fairtrade: worldwide results 2007 Fairtrade : results in Belgium Fairtrade impact What makes Fairtrade unique? Fairtradegemeentes

22 22

23 23 FairTradeGemeenten? 1.Titel 2.De hele gemeenschap is betrokken 3.6 criteria 4.2 Doelstellingen  bewustmaking rond fair trade en duurzame lokale landbouw  een ander koopgedrag

24 24 De zes criteria 1. Het lokale bestuur: resolutie, informatie over fair trade, aankoopbeleid 2. Winkels en horecazaken: minstens twee fairtradeproducten, aantal winkels/horeca afhankelijk van aantal inwoners 3. Bedrijven en organisaties: fairtradeproducten in scholen, bedrijven, verenigingen... educatieve campagnes 4. Media-aandacht 5. Lokale trekkersgroep met heterogene samenstelling 6. Initiatieven rond duurzaam produceren en consumeren

25 25 Resultaten actieve gemeenten = meer dan 50% 2.54 titels oa Brussel, Antwerpen, Hasselt, Gent, … 3.13 landen: Groot-Brittanni ë, Ierland, Zweden, Itali ë, Australi ë /Nieuw Zeeland, VS, Canada, Oostenrijk, Denemarken, Frankrijk, Nederland, Noorwegen en Belgi ë

26 26 Antwerpen: Feest op de grote markt met volle medewerking van het stadsbestuur

27 27 Hamont-achel: 90 landbouwers zetten zich mee in voor FairTradeGemeenten

28 28 Rotselaar: Middenstand, trekkersgroep en Koffiebrander Java Hasselt: Hoofdstad van de smaak Hasselt (h)eerlijke stad

29 29 Mechelen: Van compostmeesters naar feestmeesters: duurzaam feesten

30 30 THANK YOU!


Download ppt "1 FAIRTRADE een inspiratie voor verandering. 2 FAIRTRADE Max Havelaar Content What is Fairtrade Fairtrade: worldwide results 2007 Fairtrade : results."

Verwante presentaties


Ads door Google