4Opzet Veel voorbeelden uit de sociale netwerk hoek Mede: aanloop voor volgende netwerkcollege over biologische netwerken(Soms slides in het Engels)umatzat _/at\_ gmail.comSeveral slides used from, e.g., Leskovec and Faloutsos , Carnegie Mellon, and others (see
5alles dat kan worden weergegeven en geinterpreteerd als Netwerken:alles dat kan worden weergegeven en geinterpreteerd alsbolletjes met lijntjes daartussen
6Networks of the Real-world (1) Biological networksmetabolic networksfood webneural networksgene regulatory networksLanguage networksSemantic networksSoftware networks…Semantic networkYeast proteininteractionsInclude/dependency graphLanguage networkSoftware network
7Networks of the Real-world (2) Information networks:World Wide Web: hyperlinksCitation networksBlog networksSocial networks: people + interactionsOrganizational networksCommunication networksCollaboration networksSexual networksTechnological networks:Power gridAirline, road, river networksTelephone networksInternetAutonomous systemsFlorence familiesKarate club networkKarate: 34 members, 2 years, disagreements between instructor and club administrator, the club split into twoFriendship networkCollaboration network
8Netwerken en complexiteit (Sociale) Netwerken gaan over hoe de samenhang van elementen mede van belang is (en niet alleen de eigenschappen van de elementen)Het gedrag van netwerken kan typisch niet-lineair zijn, zelfs als de losse onderdelen ‘lineair gedrag’ vertonen ( complexiteit)Grote netwerken complexiteit op basis van omvang van de berekeningenNetwerktheorie: aanloop (voor volgende week)
9Netwerken en complexiteit Karakteristieke kenmerken complexe systemenGroot aantal componentenVeelvoud van interactiesDe interacties tussen de componenten zijn sterk niet-lineairZelforganiserendAdaptiefRobuust Fragiel
10Twee manieren om iets van netwerken te begrijpen Bottom up (wat zou nu een goede positie in een netwerk zijn, of welke soort netwerken hebben goede of slechte eigenschappen)Top down (hoe zien de netwerken om ons heen er eigenlijk uit, en wat kunnen we daarvan leren over bijvoorbeeld hoe ze tot stand komen)
11De structuur van de omgeving doet er toe, niet alleen de eigenschappen van de elementen zelf “Bottom up” voorbeelden
12Network analysis in HIV/AIDS research dataverzameling?
13An example in crime: 9-11 Hijackers Network SOURCE: Valdis Krebs
16SNA needs dedicated software (for data collection, data analysis and visualization)
17Twee klassieke studies in de sociale netwerktheorie
18Mark Granovetter: The strength of weak ties Dept of Sociology, Harvard, “The strength of weak ties” (1973)How do people find a new job?interviewed 100 people who had changed jobs in the Boston area.More than half found job through personal contacts (at odds with standard economics).Those who found a job, found it more often through “weak ties”.
19M. Granovetter: The strength of weak ties (2) Granovetter’s conjecture: strong ties are more likely to contain information you already knowAccording to Granovetter: you need a network that is low on transitivity
20M. Granovetter: The strength of weak ties (3) Let’s try to understand this a bit better ...Coser (1975) bridging weak ties: connections to groups outside own clique (+ cognitive flexibility, cope with heterogeneity of ties)Empirical evidenceGranovetter (1974) 28% found job through weak ties17% found job through strong tiesLanglois (1977) result depends on kind of jobBlau: added arguments about high status people connecting to a more diverse set of people than low status people
21Ron Burt: Structural holes versus network closure as social capital structural holes beat network closure when it comes to predicting which employee performs bestUniversity of Chicago, Graduate School of Business
22Ron Burt: Structural holes versus network closure as social capital (2) 1B732JamesRobert64598CRobert’s network is rich in structural holesJames' network has fewer structural holesD
23Ron Burt: Structural holes versus network closure as social capital (3) Robert will do better than James, because of:informational benefits“tertius gaudens” (entrepreneur)AutonomyIt is not that clear (in this talk) what precisely constitutes a structural hole, but Burt does define two kinds of redundancy in a network:Cohesion: two of your contacts have a close connectionStructurally equivalent contacts: contacts who link to the same third parties
24Four basic (“bottom up”) network arguments Closure competitive advantage stems from managing risk; closed networks enhance communication and enforcement of sanctionsBrokerage competitive advantage stems from managing information access and control; networks that span structural holes provide the better opportunitiesContagion Information is not always a clear guide to behavior, so observable behavior of others is taken as a signal of proper behavior. contagion by cohesion: you imitate the behavior of those you are connected to contagion by equivalence: you imitate the behavior of those others who are in a structurally equivalent positionProminence information is not a clear guide to behavior, so the prominence of an individual or group is taken as a signal of quality
25“Top down” voorbeelden (kijk naar bestaande netwerken en probeer daar iets van te leren)Six degrees of separation&The small world phenomenon
26Milgram´s (1967) original study Milgram sent packages to a couple hundred people in Nebraska and Kansas.Aim was “get this package to <address of person in Boston>”Rule: only send this package to someone whom you know on a first name basis. Try to make the chain as short as possible.Result: average length of chain is only six“six degrees of separation”
27Milgram’s original study (2) An urban myth?Milgram used only part of the data, actually mainly the ones supporting his claimMany packages did not end up at the Boston addressFollow up studies all small scale
28The small world phenomenon (cont.) “Small world project” has been testing this assertion (not anymore, seeto <address>, otherwise same rules. Addresses were American college professor, Indian technology consultant, Estonian archival inspector, …Conclusion:Low completion rate (384 out of 24,163 = 1.5%)Succesful chains more often through professional tiesSuccesful chains more often through weak ties (weak ties mentioned about 10% more often)Chain size 5, 6 or 7.
29What kind of structures do empirical networks have What kind of structures do empirical networks have? (often small-world, and often also scale-free)
303 important network properties Average Path Length (APL) (<l>)Shortest path between two nodes i and j of a network, averaged across all pairs of nodesClustering coefficient (“cliquishness”)The (average) probability that a two of my contacts are in contact with each other(Shape of the) degree distributionA distribution is “scale free” when P(k), the proportion of nodes with k connections follows:
31We find small average path lengths in all kinds of places… Power grid network of Western States5,000 power plants with high-voltage lines small APL
32How weird is that?Consider a random network: each pair of nodes is connected with a given probability p.This is called an Erdos-Renyi network.
33APL is small in random networks [Slide copied from Jari_Chennai2010.pdf]
37This is how small-world networks are defined: A short Average Path Length andA high clustering coefficient… and a random network does NOT lead to these small-world properties
38Small world networks … so what? You see it a lot around us: for instance in road maps, food chains, electric power grids, metabolite processing networks, neural networks, telephone call graphs and social influence networks may be useful to study themThey seem to be useful for a lotof things, and there are reasonsto believe they might be usefulfor innovation purposes (and hencewe might want to create them)
39Example of interesting properties of small world networks
40Combining game theory and networks – Axelrod (1980), Watts & Strogatz (1998?) Consider a given network.All connected actors play the repeated Prisoner’s Dilemma for some roundsAfter a given number of rounds, the strategies “reproduce” in the sense that the proportion of the more succesful strategies increases in the network, whereas the less succesful strategies decrease or dieRepeat 2 and 3 until a stable state is reached.Conclusion: to sustain cooperation, you need a short average distance, and cliquishness (“small worlds”)
41If small-world networks are so interesting and we see them everywhere, how do they arise? (potential answer: through random rewiring of given structures)
42Strogatz and Watts 6 billion nodes on a circle Each connected to nearest 1,000 neighborsStart rewiring links randomlyCalculate average path length and clustering as the network starts to changeNetwork changes from structured to randomAPL: starts at 3 million, decreases to 4 (!)Clustering: starts at 0.75, decreases to zero (actually to 1 in 6 million)Strogatz and Wats asked: what happens along the way with APL and Clustering?
43Strogatz and Watts (2)“We move in tight circles yet we are all bound together by remarkably short chains” (Strogatz, 2003) Implications for, for instance, research on the spread of diseases...The general hint:If networks start from relatively structured …… and tend to progress sort of randomly …- … then you might get small world networks a large part of the time
50Wat zal er gebeuren als Duitsland minder aan de US gaat leveren?
51“The tipping point” (Watts*) Consider a network in which each node determines whether or not to adopt, based on what his direct connections do.Nodes have different thresholds to adopt(randomly distributed)Question: when do you get cascades of adoption?Answer: two phase transitions or tipping points:in sparse networks no cascadesas networks get more dense, a sudden jump in the likelihood of cascadesas networks get more dense, the likelihood of cascades decreases and suddenly goes to zerRemember week 2? Kleine verschillen in het begin= grote verschillen op het eind* Watts, D.J. (2002) A simple model of global cascades on random networks. Proceedings of the National Academy of Sciences USA 99,
53Social network basics – let’s start to be more formal about this A network (or graph) contains a set of actors (or nodes, objects, vertices), and a mapping of relations (or ties, or edges, connections) between the actors12For instance:Actors: personsRelationships: “participates in the same course as”Or:Actors: organizationsRelationships: have formed an alliance(“grafentheorie”)
54Social network concepts: ties Relationships can be directed:Symmetrical by choice:Symmetrical by definition:(usually depicted as)12For instance: person 1 likes person 212Person 1 likes 2, 2 likes 112Person 1 is married to 212
55Social network concepts: weights Relationships can carry weights :Actors can have a variety of properties associated with them:1234Actors: personsRelationships: know each other3 and 4 know each other better (stronger tie)
56Basic network measurements (there are many more) At the node levelindegree (number of connections to ego [sometimes proportional to size])outdegree (number of connections going out from ego)Centrality (for instance, average distance to others)Betweenness (how often are you on the path between i and j)At the network leveldensity (# relations / possible relations)centralityaverage path lengthscale-free (distr. of degrees follows a power law)small-world (low aver. path length and high cliquishness)
57Basic network measurements ... To be continued with biological networks