TRENDS and impact on your Business

Presentatie over: "TRENDS and impact on your Business"— Transcript van de presentatie:

1 TRENDS and impact on your Business

2 Wow-Pow-How-Now Spotten van opportunities /kansen in de markt
Is er behoefte aan mijn product? Creëren van kansen Onderzoeken van de behoefte van de klant Marktonderzoek, Interviews, enquêtes

3 DESTEP

4 Trends en Ontwikkelingen
Macroniveau: trends en ontwikkelingen in de maatschappij. vb vergrijzing, duurzaamheid Mesoniveau: de markt van jouw bedrijf. Drie spelers: Klant Concurrent Spelers in de bedrijfskolom Microniveau: je eigen bedrijf. Vb bedrijfscultuur, kernwaarden, missie, visie, ambities en identiteit van jouw bedrijf

5 SWOT analysis

6 Trend: Family – Changing roles
Dads are taking on many more domestic duties Women are becoming the primary breadwinner

7 Changing roles - Creates Business

8 Family – The Childfree Life

9 Childfree Life – Creates Business
Couples only resorts

10 Pets as Family Substitute kids (related with Childfree life)

11 Pets as Family – Creates Business
7 flavors Peanut butter for birds

12 Solo Living Postpone couplehood Living apart together Divorce

13 Solo Living – creates business
To help solo travelers socialize, KLM have used apps to help customers select a seatmate based on social profiles.

14 The circular economy Design out waste
Everything within the economy has value Design with disassembly and reuse in mind Differentiate between consumable and durable components Find ways to reuse materials across the value chain Eliminate toxic chemicals Fuel the system with renewable energy Build resilience through diversity Think in systems, taking into account how one action will impact the whole

15 What’s driving the circular economy (Macro level)
Looming resource shortages Skyrocketing commodity and energy costs Better technology Government pressures New consumer notions of value and materialism Access over ownership

16 The Circular economy – creates business
Selling temporary ownership

17 The Circular economy – creates business
Facilitating secondhand sales DarpDecade – Tinder for closets

18 The Circular economy – creates business
Designing for circular use Google Project Ara

19 Technology Trends Mobile is the Prime Screen

20 Technology Trends Do you speak visual?

21 Opdracht – een gedeelte van je ondernemingsplan schrijven
Identificeer 3 trends op Macro niveau van belang voor jouw onderneming. Hoe ga je die verwerken in marketing uitingen? Help elkaar, ga als intervisiegroepje bij elkaar zitten.

22 Inspiratie voor de workshop “Trends” http://trendwatching