Microsoft Partner Network Renata Bignardi Partner Programs Manager 4 februari 2010.
GepubliceerdMyriam KuiperLaatst gewijzigd meer dan 2 jaar geleden
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Microsoft Partner Network Renata Bignardi Partner Programs Manager 4 februari 2010
Even terug in de tijd!
Waarom veranderen van MSPP naar MPN? PROBLEM IMPACTRESULT CUSTOMERPARTNER Brand lacks meaning for customers; perception Partners pay for brand Gold brand is “too easy” to achieve and has eroded value No Partner differentiation by Customer solution Competency requirements don’t reward beyond technical skill MSPP unable to move at the same pace as the market Engagement model slowed by requiring multiple MS touch points MSPP taxonomy doesn’t map to Customer solutions Competencies not aligned with Microsoft’s customer strategy and field execution Competencies, levels and points are confusing and time intensive to navigate BRAND CREDIBILITY PARTNER DIFFERENTIATION LACK OF AGILITY MISALIGNMENT COMPLEXITY Addressing five key concerns to fix pain points across Customers and Partnter Partner branding to customers Partner qualifications Partner differentiation Partner identification to customers by platform MS ability to identify qualified Partners Better serve the needs of the Business Group Issues
Visie van MPN Onze visie achter het Microsoft Partner Network is eenvoudig. Het is ons doel om u te helpen Nieuwe kansen te grijpen door uw capaciteiten te vergroten Uw klanten beter van dienst te zijn door uw expertise te vergroten Beter samen te werken met ons en uw collega Microsoft partners
Customer Facing Network Microsoft investment balanced by Partner commitment/performance Partner Identification Customer Facing Network Microsoft investment balanced by Partner commitment/performance Partner Identification Wat wisten wij op 13 juli 2009 Branding Concept 21 3 Badge Concept Education Healthcare Competency Based Levels Gold Silver 10,000 Partners 30,000 Partners 200,000 Partners 850,000 Partners MSPP FY08:16k MSPP FY08:19k MSPP FY08:150k Registered Partners Microsoft Action Pack Competency Entry Point BizSpark Partner Network MicrosoftConnected to WebSpar k Partner Network MicrosoftConnected to Managed/PSP Integrated High bar to entry maintained for each Competency High value to Partner Opportunity based management Rebates and incentives aligned Entry level point for Competencies Enables on boarding in new practice areas for existing Partners Benefits include software and telephone support Breadth space for lighter touch engagement Badge and benefit opportunities
Persoonlijke benadering Partner Portal Questions? Chat with me How to contact us?
PinPoint de etalage voor MPN
De 1 e echter verandering van MPN – CSAT! De Customer Satisfaction (CSAT) Survey geeft Microsoft partners toegang tot markt informatie door het frequent meten van klant tevredenheid en de loyaliteit van hun klanten. De CSAT tool is een gratis online survey, in samenwerking met TNS (derde partij) in opdracht van Microsoft
MPN Transitions | Fall Fy10 PPM Summit | Awareness and Influence Recruitment and Connection Adoption and Growth MPN Members & MPN Subscribers MPN Partner Ecosysteem MPN “Competency” Partners Community Goal: bring together “like” partners and individuals around products, technology or business model for education and exchange of ideas Gives/Gets: partner provides simple profile to gain access to the community where they will have access to resources, Microsoft, and other partners Sparks MPN Subscribers (Recruit) MPN Subscribers (Retain & Develop) CompetencyAdvanced Competency Target Audience Start-up businesses Competitive recruits New & existing MPN members MAPS & Empower migration Spark Members (graduation) MPN Subscribers Mature Partners “Best” Capability Partners Fee“Free”EURO 320,00 (download)EURO 1560,00TBD Term3 yearsAnnual Renewal Requirements / Restrictions Privately owned, <3 years in business, <$1m annual revenue <25 employees (BizSpark) <10 employees (WebsiteSpark) MPN Member Enrollment Assessment MCP / App Cert References Revenue Capability + higher bar CSAT Examples: Facebook, LinkedIn Examples: QuickStarts, Structured Communities Gives/Gets: xxx Unstructured Community Structured Community
Wat voegt waarde toe binnen het Microsoft Partner Network Community and Quick Starts “I have access to industry, technology and business model information, and through a structured peer network, I connect with Microsoft and other business partners.” What relationship is best for me? Competency Partner “I can strengthen my expertise and demonstrate my company’s strengths to customers through commitment within the Microsoft Partner Network.” “I demonstrate my capabilities for small companies.” Competency Partner “I can strengthen my expertise and demonstrate my company’s strengths to customers through commitment within the Microsoft Partner Network.” “I demonstrate my capabilities for small companies.” Advanced Competency Partner “I am recognized by the Microsoft Partner Network for offering ‘best-in- class’ solutions and undergoing a rigorous and auditable approval process customers value.” Advanced Competency Partner “I am recognized by the Microsoft Partner Network for offering ‘best-in- class’ solutions and undergoing a rigorous and auditable approval process customers value.” Subscriber “I enjoy the support of the Microsoft Partner Network, which helps me develop my business and see opportunities.” Subscriber “I enjoy the support of the Microsoft Partner Network, which helps me develop my business and see opportunities.”
MPN Transitions | Fall Fy10 PPM Summit | Nov 2009 CSAT For Gold 3 Core IO Competencies CSAT enforced for Gold Competencies re- named Specializations merged/elevated to competency May 2010 Remaining “Standard” Competencies Launched Exam changes enforced Competencies re-named Specializations merged/elevated to competency 2 net new competencies Oct 2010 “Advanced” competencies Launched 28 “Advanced” competencies Advanced requirements enforced New assessments enforced for “Standard” 3 net new competencies Oct New Requirements Enforced Sales Objective Tracks Stacks ISV Cloud Services MPN veranderingen – mei 2010
Oktober 2010 is een cruciale MPN transitie CSAT For Gold 3 Core IO Competencies 23 Competencies Launched 2 Net New Competencies Exam Retirement Enforced Points Retired Levels Retired New Brand Architecture New Benefits Partner Level Of Effort to Comply Nov 2009May 2010 Oct 2010
Mei 2010 veranderingen: 23 “Standaard” Competencies krijgen Examen veranderingen Microsoft Partner Network “Standard” Competencies Core IO Virtualization Desktop Platform Systems Management Server Platform Identity & Security BPIO Content Management Search Portals & Collaboration Unified Communications Business Intelligence APO Web Development App Lifecycle Management* Data Platform Software Development Application Integration Cross Models Small Business* Medium Business Solution Provider Volume Licensing OEM Hardware Software Asset Management LearningMobility Project & Portfolio Mgmt CRMERP Digital Marketing* Digital Home* Authorized Distributor* ISVHosting * Net New competencies Nov 2009 LaunchOct 2010 LaunchMay 2010 LaunchJune 2009 Launch
28 “Advanced” Competencies Oktober 2010 Microsoft Partner Network “Advanced” Competencies Core IO Server Platform Desktop Platform Systems Management VirtualizationIdentity & Security BPIO Content Management Search Portals & Collaboration Unified Communications Business Intelligence APO Web Development App Lifecycle Management Data Platform Software Development Application Integration Cross Models Small Business Medium Business Solution Provider Volume Licensing OEM Hardware Software Asset Management LearningMobility Project & Portfolio Mgmt CRMERP Digital Marketing* Digital Home* Authorized Distributor* ISV**Hosting *Net new competencies **ISV competency to be evolved in FY11 Oct 2010 Launch
MPN Competentie vereisten in detail
Transitie overview naar het Microsoft Partner Network The Roadmap for Partners July 2009 October – November 2009 May 2010After October 2010 New Microsoft Partner Network identity implemented across media– portal, web, collateral, tools. Microsoft Partner Network was announced. New Virtualization competency is available. Subscription membership opportunities and participation in technical forums are promoted. Partners continue using their current logos Beginning October 31, 2009, partners enrolling or re-enrolling as a Gold Certified Partner must have participated in the Customer Satisfaction Index within the previous 12 months. Beginning November 20, 2009, Advanced Infrastructure and Virtualization competencies and their respective specializations transition to the following Microsoft Partner Network competencies: Systems Management Desktop Platform Server Platform Virtualization New competency membership opportunities are available. Changes to the remaining competencies will take place in May Advanced certification in area of expertise with your competency will be available. Partners begin transition to new logo/identity when all Microsoft Partner Network competencies roll out. New partner logos are available for partner access online as today in Logo Builder. Former logos will be retired April 2011.
Wat nu? Zorg dat je goed geprofileerd staat binnen het Microsoft Partner Membership Center Weet goed hoe je NU in het programma staat en wat je hebt Kijk naar welke relatie je zou willen hebben en/of behouden Lees de communicatie vanuit Corp maar vooral de communicatie van Microsoft Nederland Kijk goed naar de persoonlijke die jullie kant opkomt Als je vragen hebt…..wacht niet en stel ze!