ontwik idee - keling dag 3 goals today Develop “criteria” to help you evaluate & select your ideas Some tools from Tassouls book to help you do this.

Presentatie over: "ontwik idee - keling dag 3 goals today Develop “criteria” to help you evaluate & select your ideas Some tools from Tassouls book to help you do this."— Transcript van de presentatie:

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2 ontwik idee - keling dag 3

3 goals today Develop “criteria” to help you evaluate & select your ideas Some tools from Tassouls book to help you do this Give you some tips about turning ideas into a concept Feedbackgesprek

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5 maandag dinsdag woensdag donderdag hoofdst. 6 hoofdst. 4 hoofdst. 5 feedback!

6 divergeren feedbackgesprek conver. 100 ideeën 3-5 veelbelovende ideeën 1 idee exp. criteria int. criteria

7 again creativity about something om te convergeren moet je minstens zo creatief zijn als om te divergeren ! you define (deels) criteria !

8 One view of “product” development

9 Idea to concept (ideal)

10 Intuitive selection (15 minutes) Try to choose 20 ideas or clusters of ideas that are intuitively attractive You may rely on “gut-feel” You may want to set some simple criteria such as: – Interesting – Innovative or new – Inspiring or challenging – Elegant or simple

11 Inventorising ideas (15 minutes) For the +/- 20 ideas/clusters you have try the following technique PMI (from Edward de Bono) – Plus – what are the plus points of each idea/cluster? – Minus – what aspects of each idea/cluster might need to be improved – Interesting – what is interesting about each idea/cluster Do the whole PMI idea/cluster and then move on to the next – Write them on a new Post-it

12 Elaborating ideas (15 minutes) For the +/- 20 ideas/clusters you now have work as a team to elaborate each idea so that you all agree what it involves (make it more explicit

13 Developing criteria (15 minutes) Work as a team to develop explicit (not intuitive) criteria to evaluate your ideas – Specifications What criteria does the briefing give you (time, cost, technology, brand values, etc., etc.) that could allow you to evaluate your ideas? – Requirements What requirements other than those in the briefing would lead you to a yes/no decision about an idea (innovation, cultural fit, feasibility) – Wishes What do you as a team want to achieve (innovation, learning, experience, graduation project)? Write these down to make them your “Spec list”

14 Selection based on explicit criteria Alternative 1: Use your “spec list” to evaluate each idea – If it fails but your gut instinct says this is wrong, try to elaborate the idea further Alternative 2: C-Box – Try the C-Box and then do alternative 1

15 C-Box Feasibility EasyDifficult Innovation Very Not very

16 WC 3 (150 min)Technieken uit Tassoul Hoofdstuk 5 10 minIntro 75 minEvaluatie & selectie lost het idee probleem op? toetsen aan criteria 10 min Intuïtieve selectie (blz 82-84) gut feel + 3iii / elegant, simple 10 minPMI (blz 83) voor elk cluster ideeën 30 sec‘What is fun idea om uit te werken?’ 10 min feedbackgesprek met docent zorg voor aantal veelbelovende ideeën + visuals, en bereid vragen vor 10 min Expliciete evaluatie & selectie: C-Box (blz 88) 10 min Expliciete evaluatie & selectie: criteria briefing, wishes, andere criteria (eerst bedenken) 10 mindots devil’s advocate, angel’s advocate (pleidooi!) these are suggestions:feel free to choose any technique from chapter 5 (andere volgorde is ook prima) 20 minClustering 20 minCreative folder bijwerken toon oa. je besluit nav feedbackgesprek, toon oa. gekozen idee Outro

17 3 meest veelbelovende ideeën 3 visuele schetsen bereid enkele vragen voor neem initiatief, wees pro-actief Feedbackgesprek neem iets mee om over te praten 10 min superkort gesprek aan begin van werkgroep: als je ingedeeld bent aan eind van de werkgroep, ben je misschien al iets verder: keuze idee etc.