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SCENARIO BASED PRODUCT DESIGN Vakpresentatie 29 maart 2012.

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Presentatie over: "SCENARIO BASED PRODUCT DESIGN Vakpresentatie 29 maart 2012."— Transcript van de presentatie:

1 SCENARIO BASED PRODUCT DESIGN Vakpresentatie 29 maart 2012

2 Wat is Scenario Based Product Design  scenario based product design is a generic term for techniques that make explicit the life cycle and in particular the use of a product.

3 Wat is scenario based product design niet?  Duimzuigerij  Creëren van langere termijn toekomstscenario’s > create the future

4 Doel sbpd  Betere probleemanalyse d.m.v. betere communicatie met stake-holders  Betere exploratie en reflectie op gebruik in het ontwerpproces

5 Vak Scenario Based Product Design  Master, tweede kwartiel, Engels  5 EC  Jantine Bouma > college persona’s  Jos Thalen > college VR + beoordeling  Mascha van der Voort > college VR  Mieke van der Bijl > overig

6 Leerdoelen vak  understanding of various functions of scenarios;  understanding of benefits and limitations of a scenario based design method;  understanding of the sources of inspiration for scenarios;  capability to use several techniques for applying scenario based product design;  experiencing the development and execution of a scenario based design method.

7 Onderwijsvorm  workshops/ lectures  individual assignment and workshop  group assignment  progress meetings  peer feedback session  presentation session

8 Onderwerpen  scenarios in analysis of current situation  Card sorting  persona’s  scenarios as creativity tool  Participatory design  Role-playing  Pivots/ miniature environment  using VR to represent scenarios

9 Assignments Group assignment: The main goal of this assignment is to develop and evaluate a new scenario based design approach. Do this by planning an approach, applying this approach to the design of a product for a self-chosen case and evaluating the approach. Individual assignment: Comparing a set of publications on a sbpd-topic and write an essay

10 Voorbeeld resultaat: communicatie bartender - customer

11 Voorbeeld resultaat  Current scenario:  Bar tender interviews  Observation  Self experience  Customer survey

12 Voorbeeld resultaat  Scenario generation  Scenario confirmation with bar tenders

13 Voorbeeld resultaat  Brainstorm  Role-play

14 Voorbeeld resultaat  Concept design  Future scenario generation  Scenario validation  Realism  Desirability

15 Beoordelingscriteria Group assignment:  Method description, motivation and evaluation > 60%  Method execution: scenario realism, elements and integration > 30%  Report and presentation > 10%  = grade 1 – 10  Individual assignment  Essay quality  Method descriptions & review  Grade: good (+1 point), sufficient (-), not sufficient (-1 point), fail (no grade)

16 Resultaat 2012  : 33 deelnemers, gemiddeld 7,39  : 38 deelnemers, gemiddeld 7,98

17 Vakevaluatie  Overall appreciation 7.2

18 Vakevaluatie

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21 Aanpassingen  Study load > tijdschrijven, eventueel deadlines aanpassen ivm spreiding  Course materials > reader  Individual assignment > essay max woorden


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