Presentatie over: "Hyves brands Scrape, mashup and analyse. Introduction Anxiety about visible data on social networks by parents, employees (in news) Anxiety comes from."— Transcript van de presentatie:
Introduction Anxiety about visible data on social networks by parents, employees (in news) Anxiety comes from the ‘public display of the informal’ Hyves.nl ‘cleanses’ the user-collective –For example, the list of popular brands makes Hyves users seem ‘decent’ Behind the scenes, profile data may tell different stories
Most popular brands of Hyves users (ordered tag cloud)
Stepping Behind the Scenes Are Hyves users so brand-homogenous? Method: Scrape all brands by brand_id (103,239) Count quantity of fans per brand Findings: Majority of users are single-fan brands & ‘no logo’ Hyvers (59,105) –Misspellings (intentional?) –Non-sense brands –Anti-brands
No Logo fans (examples) My Style is My Brand ben geen merkentype Houd er niet van ge(brand)merkt te worden ik ben niet zo van de merken I don't spend much time thinking about brands Daar doe ik dus ff lekker niet aan mee he Ik merk het geen zin in aanvinken J Style ( Jan Smit) I don't spend much time thinking about brands eurm... Alles Eigenlijk merk ik nooit wat
Future Research Project Profile ‘fans’ of political leaders Recommend voting for a politician on the basis of your brands, movies, music and books (through the creation of an a- demographic recommendation tool derived from and addressing digital life software systems)
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