Public design 0809 ingrid smit publicdesign college1.

Presentatie over: "Public design 0809 ingrid smit publicdesign college1."— Transcript van de presentatie:

1 public design 0809 ingrid smit publicdesign college1

2 public design 0809 ingrid smit doel, context, opdracht public design? dit vak vandaag

3 public design 0809 ingrid smit Digital public advertising I am fan of the 2002 sci-fi movie Minority Report. In the film Tom Cruise is bombarded by digital advertising as he walks through a crowded mall. The ads are triggered by a retina scan personalizing the offering to respond to the character's specific needs. (In the case of the film, Tom Cruise actually replaced his eyes with another character's so the ads reflect that person's preferences). A recent article in Always on talked about the emergence of adverting in public spaces such as NYC taxi cabs. Combining that with the growth of behavioral targeting the world described in Minority Report is rapidly emerging. Each generation has become more desensitized to the onslaught of media. My 16 year old son is perfectly happy doing his homework, responding to multiple IM messages all while listing to his favorite tunes. I have no doubt that his current ability to manage multiple media inputs will allow him to handle the coming onslaught of personalized advertising. The growth of public space advertising over the next 5 years will be dramatic.

4 public design 0809 ingrid smit Digital public advertising I am fan of the 2002 sci-fi movie Minority Report. In the film Tom Cruise is bombarded by digital advertising as he walks through a crowded mall. The ads are triggered by a retina scan personalizing the offering to respond to the character's specific needs. (In the case of the film, Tom Cruise actually replaced his eyes with another character's so the ads reflect that person's preferences). A recent article in Always on talked about the emergence of adverting in public spaces such as NYC taxi cabs. Combining that with the growth of behavioral targeting the world described in Minority Report is rapidly emerging. Each generation has become more desensitized to the onslaught of media. My 16 year old son is perfectly happy doing his homework, responding to multiple IM messages all while listing to his favorite tunes. I have no doubt that his current ability to manage multiple media inputs will allow him to handle the coming onslaught of personalized advertising. The growth of public space advertising over the next 5 years will be dramatic.

5 public design 0809 ingrid smit Digital public advertising I am fan of the 2002 sci-fi movie Minority Report. In the film Tom Cruise is bombarded by digital advertising as he walks through a crowded mall. The ads are triggered by a retina scan personalizing the offering to respond to the character's specific needs. (In the case of the film, Tom Cruise actually replaced his eyes with another character's so the ads reflect that person's preferences). A recent article in Always on talked about the emergence of adverting in public spaces such as NYC taxi cabs. Combining that with the growth of behavioral targeting the world described in Minority Report is rapidly emerging. Each generation has become more desensitized to the onslaught of media. My 16 year old son is perfectly happy doing his homework, responding to multiple IM messages all while listing to his favorite tunes. I have no doubt that his current ability to manage multiple media inputs will allow him to handle the coming onslaught of personalized advertising. The growth of public space advertising over the next 5 years will be dramatic. the growth of public space advertising over the next 5 years will be dramatic.

6 public design 0809 ingrid smit Digital public advertising I am fan of the 2002 sci-fi movie Minority Report. In the film Tom Cruise is bombarded by digital advertising as he walks through a crowded mall. The ads are triggered by a retina scan personalizing the offering to respond to the character's specific needs. (In the case of the film, Tom Cruise actually replaced his eyes with another character's so the ads reflect that person's preferences). A recent article in Always on talked about the emergence of adverting in public spaces such as NYC taxi cabs. Combining that with the growth of behavioral targeting the world described in Minority Report is rapidly emerging. Each generation has become more desensitized to the onslaught of media. My 16 year old son is perfectly happy doing his homework, responding to multiple IM messages all while listing to his favorite tunes. I have no doubt that his current ability to manage multiple media inputs will allow him to handle the coming onslaught of personalized advertising. The growth of public space advertising over the next 5 years will be dramatic. the growth of public space advertising over the next 5 years will be dramatic.

7 public design 0809 ingrid smit The growth of public space advertising over the next 5 years will be dramatic.

8 public design 0809 ingrid smit

9 public design 0809 ingrid smit

10 public design 0809 ingrid smit

11 public design 0809 ingrid smit makingth einvisiblevisi ble

12 public design 0809 ingrid smit why? about

13 public design 0809 ingrid smit

14 public design 0809 ingrid smit

15 public design 0809 ingrid smit awareness responsibility

16 public design 0809 ingrid smit

17 public design 0809 ingrid smit

18 public design 0809 ingrid smit

19 public design 0809 ingrid smit opzet programma

20 public design 0809 ingrid smit de reis http://www.youtube.com/watch?v=Th8iXLUp7yE

21 public design 0809 ingrid smit deliverables pdf

22 public design 0809 ingrid smit

23 public design 0809 ingrid smit wat is? a public space or a public place is a place where anyone has a right to come without being excluded because of economic or social conditions, although this may not always be the case in practice. one of the earliest examples of public spaces are commons. for example, no fees or paid tickets are required for entry, nor are the entrants discriminated based on background.economic or socialcommonsticketsdiscriminated

24 public design 0809 ingrid smit

25 public design 0809 ingrid smit

26 public design 0809 ingrid smit

27 public design 0809 ingrid smit

28 public design 0809 ingrid smit

29 public design 0809 ingrid smit

30 public design 0809 ingrid smit http://www.panoramas.dk/fullscreen/fullscreen41.html

31 public design 0809 ingrid smit http://www.freeset.com/locator/

32 public design 0809 ingrid smit

33 public design 0809 ingrid smit

34 public design 0809 ingrid smit http://www.defransekamer.com/?gclid=CNbivMvyqo4CFQhhM Aode37XTA

35 public design 0809 ingrid smit omgevingsbewustzijn, leren kijken naar beelden, maken van een beeldverhaal doel

36 public design 0809 ingrid smit whydesign informeren verkopen dirigeren entertainen

37 public design 0809 ingrid smit Advertising: It's Everywhere No, it's not your imagination. The amount of advertising and marketing North Americans are exposed to daily has exploded over the past decade; studies show, that on average we see 3,000 ads per day. At the gas pumps, in the movie theatre, in a washroom stall, during sporting events—advertising is impossible to avoid. Even outer space isn't safe from commercialization: the Russian space program launched a rocket bearing a 30-foot Pizza Hut logo, and some companies have investigated placing ads in space that will be visible from earth. The challenge of the future may be finding public and private spaces that are free of advertising.

38 public design 0809 ingrid smit media pollution

39 public design 0809 ingrid smit http://antiadvertisingagency.com/news/james-howard-kunstler- on-public-space

40 public design 0809 ingrid smit Verantwoordelijkheid > Vaak terugkerende termen in de ethiek zijn: doel en middelen, keuzevrijheid, verantwoordelijkheid, aanvaardbaarheid, waarheid en universaliteit.keuzevrijheidverantwoordelijkheid waarheiduniversaliteit Toegepaste ethiek > richt zich op specifieke kwesties als abortus en journalistieke juistheid. Ethiek gaat over plichten, of over wat je behoort te doen, en bestaan uit principes en regels die je nodig hebt om goed en kwaad van elkaar te kunnen onderscheiden. formeleformele beroepsethiek middels de beroepscode zoals de wet en formele uitspraken waarin de waarden en doelen van het beroep zijn vastgelegd. informeleinformele beroepsethiek, deze bestaat uit ongeschreven regels voor het beroepsmatig handelen.

41 public design 0809 ingrid smit De informele beroepsethiek kan eigen gemaakt worden op twee manieren, namelijk door zelfkennis en praktische kennis van zaken. De eerste, zelfkennis heeft te maken met openstaan voor jezelf, inzicht hebben in innerlijke processen en de mogelijkheid aangrijpen tot zelf ontplooiing te komen. Kennis van zaken opdoen doe je op door middel van intuïtie, oppikken van traditie, autoriteit en door ervaring.zelfkennis

42 public design 0809 ingrid smit informalprofessionalethics

43 public design 0809 ingrid smit

44 public design 0809 ingrid smit

45 public design 0809 ingrid smit http://www.youtube.com/watch?v=OEiyX9Zyuik

46 public design 0809 ingrid smit

47 public design 0809 ingrid smit

48 public design 0809 ingrid smit

49 public design 0809 ingrid smit

50 public design 0809 ingrid smit

51 public design 0809 ingrid smit http://www.pingmag.jp/2006/10/13/top-10-ad-tricks-in-tokyos- train-stations/

52 public design 0809 ingrid smit http://www.youtube.com/watch?v=LtZq2q43Jkc&eurl=http%3A %2F%2Fgraffitiresearchlab%2Ecom%2F%3Fp%3D66 http://graffitiresearchlab.com/ www.favelapainting.com

53 public design 0809 ingrid smit http://www.graffiti.org/lf/newadam.html http://www.spaceandculture.org/2006/03/urban- transformation.php

54 public design 0809 ingrid smit http://nl.youtube.com/watch?v=U8L6DyGHaAg

55 public design 0809 ingrid smit http://nl.youtube.com/watch?v=tEGHJuCbGdo&mode=related&s earchhttp://nl.youtube.com/watch?v=tEGHJuCbGdo&mode=related&s earch= http://nl.youtube.com/watch?v=RN7OFAsvvdM

56 public design 0809 ingrid smit user controlled advertising internetpagina’s aan te passen naar eigen behoeften en zelfs alle pop-ups en banners te blocken.

57 public design 0809 ingrid smit ‘de traditionele media lopen wat dat betreft nog ver achter’.

58 public design 0809 ingrid smit

59 public design 0809 ingrid smit user controlled advertising public space aan te passen naar eigen behoeften en zelfs alle media en informatie te blocken….

60 public design 0809 ingrid smit

61 public design 0809 ingrid smit buitenreclame sao paolo verboden

62 public design 0809 ingrid smit me

63 public design 0809 ingrid smit claim

64 public design 0809 ingrid smit reclaim

65 public design 0809 ingrid smit reclaim me

66 public design 0809 ingrid smit

67 public design 0809 ingrid smit

68 public design 0809 ingrid smit art http://trendbeheer.com/2006/11/03/piktogramme-die-einsamkeit- der-zeichen/ http://www.skor.nl/artefact-2438-nl.html

69 public design 0809 ingrid smit

70 power to the people !!

71 public design 0809 ingrid smit

72 public design 0809 ingrid smit public design? dit vak bewustzijn creatie

73 public design 0809 ingrid smit public design? dit vak bewustzijn creatie

74 public design 0809 ingrid smit

75 public design 0809 ingrid smit goh, apart, hoe verzin je het?

76 public design 0809 ingrid smit

77 public design 0809 ingrid smit de drie prinsen van serendip

78 public design 0809 ingrid smit creatie serendipiteit is het vinden van iets onverwachts en bruikbaars terwijl je op zoek bent naar iets totaal anders.

79 public design 0809 ingrid smit bekijken ervaren bedenken maken

80 public design 0809 ingrid smit de reis programma doel

81 public design 0809 ingrid smit volgende week > gastcollege studio smack

82 public design 0809 ingrid smit

83 public design 0809 ingrid smit